Privacy Policy

RB Transport ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.

1. Who we are

RB Transport is a horse transport service based in Kent, United Kingdom, trading under Danley Marshes Riding Centre. We are the "data controller" of any personal information you provide through this website or our booking process.

If you have any questions about this policy, contact us at info@rbtransport.co.uk.

2. What information we collect

We only collect information you give us directly through the booking form, contact form, email, phone, or WhatsApp. This typically includes:

• Your name
• Phone number and email address
• Collection and destination postcodes / addresses
• Preferred travel date and journey details
• Number of horses being transported
• Any notes you provide about your horse or special requirements

We do not knowingly collect data from children under 18.

3. How we use your information

We use your data only for the following purposes:

• To provide our service — quoting, planning, and carrying out the horse transport you've booked.
• To communicate with you — confirming bookings, giving ETAs, and answering enquiries.
• To meet legal obligations — issuing Animal Transport Certificates and complying with DEFRA requirements.
• To take payment — for deposits and final balances.

We do not sell your data to third parties or use it for marketing purposes without your consent.

4. Lawful basis for processing

Under UK GDPR, our lawful bases for processing your data are:

• Contract — processing is necessary to fulfil your booking.
• Legitimate interests — running our business safely and efficiently.
• Legal obligation — meeting our duties under animal welfare and transport law.

5. Who we share data with

We share your information only when strictly necessary:

• Our website host (Netlify) processes form submissions on our behalf.
• HMRC and DEFRA where required by law.
• Veterinary professionals or destination yards if you've asked us to coordinate with them.

6. How long we keep your data

We keep booking records for up to 6 years to meet our tax and legal obligations. After that, your data is securely deleted. Enquiries that don't result in a booking are typically deleted within 12 months.

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict our processing
• Request a copy of your data in a portable format

To exercise any of these rights, email us at info@rbtransport.co.uk. We'll respond within one month.

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

This website does not use tracking cookies or third-party analytics. Any cookies set are strictly necessary for the site to function (for example, remembering your booking step if you refresh the page).

9. Security

We take reasonable steps to protect your data, including using HTTPS encryption across the site and limiting access to your information to people who need it to do their job.

10. Changes to this policy

We may update this policy occasionally. The "Last updated" date at the top of this page will always reflect the latest version.